August 12, 2018 | Green Street

Starting a brewery can be a challenging endeavor due to increasing competition and high startup costs. Many aspiring brewers face obstacles securing financing and finding suitable locations. For instance, the Crowell brothers, founders of Petrichor Brewing, encountered a setback when their bank rejected their loan application due to the location choice in a strip mall. Bankers today scrutinize business plans more closely as the brewery market becomes more crowded, requiring a solid business strategy. Brewers like Andy Hille of Rockwell Beer Co. have faced multiple loan rejections before moving forward, highlighting the disconnect between financial considerations and the complex reality of brewery operations. Staying competitive often involves creating unique experiences or design concepts, such as incorporating shipping containers like Rockwell, to attract customers in a competitive craft brewery market.


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